Press Office

Esporta Stays 'On Track' This New Year

Date: 28 Oct, 2004

Esporta is offering free personal training sessions in order to drive retention and encourage members stick to their fitness resolutions this New Year.

The personal training sessions are part of their induction programme, 'On Track' which involves three one-to-one consultations in the first eight weeks of membership, at no extra cost.  This programme was introduced as a result of independent market research carried out by Esporta earlier this year, which revealed that new members attending at least one fitness consultation during the first three months are 77% less likely to quit than those who attend none. 

A member will receive the first consultation within seven days of joining, the second will be between two to four weeks after joining and the last will be four to eight weeks after the join date.

This may seem intensive but behavioural science research shows that these personal training sessions actually increase the number of times members will work out over the following months.  In fact, new members who attend three exercise consultations make almost three times more visits in the first three months than those people who don't attend any one-to-one sessions. 

Commenting on the induction programme, Esporta's health and fitness manager Mark Talley said: "We aim to give our members that extra support in achieving their fitness goals, which is especially important as the new years' resolutions fade out.  These personal training sessions also offer a very personal level of customer service and, as they are part of our standard membership package, there is no added cost."
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Pippa Trentham/Catherine Humphries, Corixa Communications,
0117 949 3394 pippa.trentham@corixa.co.uk  
Date of issue: 28 October 2004