Press Office

A Christmas Present From Esporta

Date: 28 Oct, 2004

Christmas has come early at Esporta, who are giving away a seven day trial as a Christmas gift to all their members, enabling friends and family to work out for free.  Alternatively, for non Esporta members, it is possible to buy the seven day trial for as little as £15.

This Christmas present provides a taste of the clubs' facilities in advance of the New Year rush, enabling potential members to try before they buy during November and December. 

"We wanted to thank our members for their support and thought the free seven day pass for their friends and family was an apt gift.  By offering this gift to non-members we can also motivate potential members, showing them the immediate benefits of exercise along with their club's facilities," comments Scott Wallace, Esporta's marketing director.  "There is enormous scope for what we can achieve in a week, in terms of fitness, customer service and sales."

An additional incentive for an Esporta member to use this trial is that if their friend or family member then signs up to the club, they will receive a referral gift.  In January this gift will be a pair of Asics or Adidas trainers.

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For further information please contact:
Catherine Humphries/Pippa Trentham, Corixa Communications
Tel: 0117 949 3394
Email: pippa.trentham@corixa.co.uk
Date of issue: 28 October 2004